Blog

Practical guides on image compression, formats, and web performance. Whether you're optimizing a website, shrinking email attachments, or choosing the right format for your project, these articles cover what you need to know.

Why image compression matters

Faster page loads

Images account for roughly 50% of the average web page's total weight. Compressing them is the single biggest lever you have for improving load times. A page that loads in under 2 seconds keeps visitors engaged — one that takes 5 seconds loses nearly 40% of them.

Better SEO rankings

Google uses Core Web Vitals — including Largest Contentful Paint (LCP) — as ranking signals. Large, uncompressed images are the most common cause of poor LCP scores. Compressing images before uploading them is one of the fastest ways to improve your search ranking.

Lower bandwidth costs

If you host a website, every kilobyte served costs money. Reducing image sizes by 60-80% through compression directly lowers your CDN and hosting bills. For high-traffic sites, this can add up to significant savings over time.

Better mobile experience

Mobile users often browse on slower connections. Heavy images cause pages to stutter, layouts to shift, and users to leave. Properly compressed images load smoothly even on 3G networks, making your site accessible to a much wider audience.

Quick reference — target file sizes

Use caseTarget sizeFormat
Blog post hero image100-200 KBWebP or JPG
Product thumbnail30-80 KBWebP or JPG
Email attachmentUnder 1 MBJPG
Social media share200-500 KBJPG or PNG
Logo / icon10-50 KBPNG or SVG